For Gearset, whitepapers and case studies are used as both educational content and also as a tool for sales. They assist users with our product, but they’re also paramount in sales pitches and convincing prospective customers of the benefits of Gearset. We aim for them to be designed as agnostically as possible, intended to provide the necessary information in the clearest way possible. Our job in this case is to facilitate the content, and ensure there are no barriers in communication.

Similarly, case studies are used as an example so that customers can see how other similar business models have succeeded by using Gearset. It’s all about clarity and communication.