Within the DevOps ecosystem (following Salesforce’s lead) a lot of companies have introduced mascot characters which they use extensively in marketing materials. I’ve never felt that Gearset needed a mascot, but with the prevalence and popularity of merchandise within the industry, I thought it would be fun to turn the concept on its head a little. Instead, I created characters based on the rubber hose illustration style with the intention of having representations of Gearset’s features distilled into a fun, iconographic character.

As someone with great reverence for old pre-war Disney animation, sketching and then illustrating these designs was a bunch of fun and a style I hope I can delve into a little more.